The health supplement industry in Europe has seen significant growth, driven by increasing consumer awareness of health and wellness. Companies range from traditional vitamin producers to innovative startups focused on personalized nutrition and natural ingredients. They offer a variety of products including vitamins, minerals, and herbal supplements, catering to health-conscious consumers looking for holistic solutions. The industry is evolving with a growing emphasis on transparency, sustainability, and scientific research, as well as an increasing focus on digital health trends. This changing environment suggests potential for continued expansion and investment in new health-oriented ventures across Europe.


The list features an impressive lineup of 12 health supplement investors, including corporate giants and venture capital firms headquartered in key European cities like London, Paris, and Vevey. These investors, founded between the 1800s and 2020, vary in size, supporting deals that will take place in 2024. Each investor brings a strategic vision to the health supplement space, with notable contributions to product innovation and market expansion. Their collective efforts showcase a thriving investment climate with a focus on health initiatives and consumer wellness products.


Top 12 Health Supplement Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process while promoting diversity and inclusion within its workforce. Notably, Crowdcube has been involved in several significant transactions within the health supplement industry, including Natural Nutrients, which raised $163,002 in April 2018; Neat Nutrition, which raised $220,263 in March 2020; VITL, which raised an impressive $3,829,970 in July 2022; Alyve, which raised $223,481 in April 2021; and Healthpath, which raised $1,332,588 in May 2022. These transactions highlight Crowdcube's active role in supporting health supplement businesses through equity crowdfunding, making it a relevant player in this sector.


2. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding and private equity investments. They aim to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions within the health supplement sector, including investments in Nutripure, a company focused on organic dietary supplements, and Activ'Inside, a producer of natural active ingredients. Additionally, they have supported startups like ØZERS NUTRITION, which specializes in microalgae sports supplements, and Nonna Lab, indicating a strong presence in the health supplement industry.


3. Unilever Ventures

  • Website: unileverventures.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2002
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: unileverventures

Unilever Ventures is a venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within the beauty and wellness sectors. They provide capital and leverage Unilever's extensive network to help startups grow. Notably, Unilever Ventures has invested in several health supplement companies, including YOUVIT, an Indonesia-based vitamin brand that raised $6 million in a Series B funding round to expand its product offerings. They also participated in funding rounds for Nutrafol, a nutraceutical supplement company focused on hair wellness, which raised significant capital to scale its personalized system and enhance research and marketing efforts. Their recent investment in Perelel, a company that raised $6 million in Series A funding, further emphasizes their commitment to the health supplement industry. Overall, Unilever Ventures is dedicated to empowering entrepreneurs with innovative ideas to build strong consumer brands in the health and wellness space.


4. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and pet care items, while emphasizing nutritious and convenient food options. In recent years, Nestlé has made significant strides in the health supplement sector through strategic acquisitions. Notably, in 2021, Nestlé acquired The Bountiful Company for $5.75 billion, integrating its vitamins and supplements line into Nestlé Health Science. This acquisition aimed to strengthen Nestlé's position in the health and nutrition market. Additionally, Nestlé has acquired Garden of Life, a well-known health and wellness brand, and is set to acquire GO Healthy, New Zealand's leading health brand. Furthermore, the acquisition of Solgar Italia Multinutrient and Nuun Hydration further illustrates Nestlé's commitment to enhancing its health supplement offerings, positioning the company as a leader in the health and nutrition space.


5. Novo Holdings

  • Website: novoholdings.dk
  • Type: Venture Capital
  • Headquarters: Hellerup, Denmark
  • Founded year: 1999
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: novo-a-s

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, founded in 1999. It manages the assets of the Novo Nordisk Foundation and invests primarily in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has invested in several companies relevant to the health supplement industry, including Kate Farms, which raised $75 million in a Series C round to support its nutritional products. They also invested in Bactolife, which has raised over €30 million to accelerate its projects towards commercial launch, and in Biosyntia, which is developing biobased ingredients like vitamin B7 for dietary supplements. These transactions highlight Novo Holdings' commitment to advancing health supplement innovations and solutions.


6. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating in the nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. As a venture capital investor, dsm-firmenich has been actively involved in funding companies that align with its focus on health and nutrition. Notable transactions include a Series A investment in Momentous, a human performance company, which raised $6.5 million to support new product launches and technology developments. Additionally, dsm-firmenich co-led a Series A investment in VitaminLab, aimed at expanding facilities and automation for nutritional products. Other relevant investments include EyePromise and Rootine, both of which focus on nutritional supplements. These transactions highlight dsm-firmenich's commitment to enhancing product offerings in the health supplement industry and addressing sustainability challenges.


7. Enterprise Ireland


Enterprise Ireland is a public entity that serves as the Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of their growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has been involved in several transactions relevant to the health supplement sector, such as Revive Active, which raised funds in 2016, and Nualtra, which also secured funding in 2016. Additionally, they participated in funding rounds for Nuritas, a biotech firm that has raised significant capital to develop health-related products. These investments highlight their engagement in the health supplement industry, making them a relevant investor in this space.


8. Seventure Partners

  • Website: seventure.fr
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1997
  • Headcount: 11-50
  • Number of deals in 2024: 21
  • LinkedIn: seventure-partners

Seventure Partners is a Paris-based venture capital firm founded in 1997, specializing in managing funds for innovative companies in the digital technology and life sciences sectors. They focus on supporting startups and growth-stage companies through strategic funding. Among their notable transactions, Seventure Partners has invested in TargEDys, which raised funds to develop products targeting appetite issues in vulnerable populations, and Polaris, which is working on sustainable Omega-3 solutions. These investments highlight Seventure's commitment to the health supplement industry, particularly in areas that address nutritional needs and health improvement.


9. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among their notable transactions, Almi invested in Eatit, which raised $585,151 in a venture round in August 2021, indicating their engagement in the health supplement sector. Additionally, they have participated in other funding rounds for companies like Stepler and Kvix, which, while not explicitly health supplement-focused, demonstrate Almi's active role in supporting innovative ventures. This diverse investment portfolio showcases Almi's commitment to fostering growth in various industries, including health supplements.


10. Calm/Storm

  • Website: calmstorm.vc
  • Type: Venture Capital
  • Headquarters: Vienna, Vienna, Austria
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 13
  • LinkedIn: calm-storm

Calm/Storm Ventures is a venture capital firm based in Vienna, Austria, founded in 2020. The firm specializes in early-stage investments in health tech startups, focusing on purpose-driven founders and providing them with capital, support, and networking opportunities to thrive in the competitive health tech landscape. Their portfolio includes diverse teams addressing sensitive health issues. Notable transactions include the seed funding of Everyman Health, which raised $2,720,225 in November 2024, indicating their active role in supporting health-related initiatives. Other investments, such as in Apriwell and Hashiona, further demonstrate their commitment to the health tech sector, which encompasses health supplements as part of its broader focus.


11. Unilever

  • Website: unilever.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1872
  • Headcount: 10001+
  • LinkedIn: unilever

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. It offers a wide range of products across various categories, including food, beauty, personal care, and cleaning agents. Unilever is dedicated to sustainability and aims to make sustainable living commonplace through its diverse product offerings. In recent years, Unilever has made notable acquisitions in the health supplement sector, including:1. **OLLY** - Acquired on April 18, 2019, OLLY is known for its gummy vitamins and supplements that promote health and wellness.2. **Onnit** - Acquired on April 26, 2021, Onnit is a well-known brand in the health supplement space, offering products that support physical and mental performance.3. **SlimFast** - Acquired on April 13, 2000, SlimFast is a brand focused on weight management and nutritional supplements.4. **Pukka Herbs** - Acquired on September 7, 2017, Pukka is recognized for its organic herbal teas and wellness products, further enhancing Unilever's health-oriented portfolio.5. **Equilibra** - Unilever signed an agreement to acquire a 75% stake in Equilibra, a personal care and wellbeing business, on June 28, 2018.These transactions highlight Unilever's strategic focus on health and wellness, making it a significant player in the health supplement industry.


12. Octopus Ventures

  • Website: octopusventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2008
  • Headcount: 51-200
  • Number of deals in 2024: 37
  • LinkedIn: octopus-ventures

Octopus Ventures is a London-based venture capital firm founded in 2008, focusing on backing founders and startups across various sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. They provide funding and strategic support to entrepreneurs, helping them navigate the challenges of building and scaling their businesses. Notably, Octopus Ventures has invested in health-related companies such as Elo Health, which raised $10 million in Series A funding in January 2023, and Elvie, which raised $80.5 million in Series C funding in July 2021. Elvie, in particular, focuses on products for women at various life stages, indicating a strong alignment with health and wellness. These transactions highlight Octopus Ventures' active role in the health supplement and wellness space.



Health Supplement Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Unilever VenturesLondon, England, United Kingdom (UK)11-5020029
NestléVevey, Vaud, Switzerland10001+18662
Novo HoldingsHellerup, Denmark51-200199945
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
Enterprise IrelandDublin, Dublin, Ireland501-1000199848
Seventure PartnersParis, Île-De-France, France11-50199721
AlmiStockholm, Stockholm, Sweden201-50019947
Calm/StormVienna, Vienna, Austria1-10202013
UnileverLondon, England, United Kingdom (UK)10001+18720
Octopus VenturesLondon, England, United Kingdom (UK)51-200200837


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