The fashion PR industry in Latin America is thriving, blending creativity with commerce. Companies are engaged in diverse facets, including public relations, influencer marketing, and brand collaborations. Startups and established firms alike leverage digital platforms to connect with audiences, promoting both local and global brands. Sustainable fashion is gaining traction, reflecting a shift towards eco-conscious market trends. Unique cultural elements influence regional styles, making the PR strategies distinct. This growth trajectory suggests that innovation and adaptability will play critical roles as the industry evolves, catering to changing consumer preferences and expanding digital landscapes.


The investors in this list represent a mix of venture capital and corporate entities, primarily located in Brazil and Mexico. Ranging in size from small, agile teams to large organizations, they were founded between 1994 and 2018. In 2024, these investors made a notable impact with a total of 84 investments in the fashion sector alone. Their engagement underscores a commitment to fostering creativity within the fashion PR industry while supporting startups that embrace technology and innovation. Each investor's strategy mirrors the dynamic growth signature of the Latin American market, indicating a strong future for fashion marketing.


Top 12 Fashion PR Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. In addition to their focus on technology, Bossa Invest has made notable investments in the fashion industry, such as their involvement with 'Job for Model', which raised funds in seed rounds in 2016 and 2018. This investment highlights their engagement with the fashion sector, showcasing their versatility in supporting diverse startups. Bossa Invest also offers educational resources for investors and startups, aiming to empower entrepreneurs and foster growth in the startup ecosystem.


2. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With a team of 11-50 professionals and over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various industries. Notably, KPTL has invested in Dress & Go, a company that received R$ 3.75 million to scale its circular fashion business, demonstrating KPTL's commitment to supporting sustainable fashion initiatives. This investment aims to help Dress & Go expand its inventory significantly and launch new projects, showcasing KPTL's strategic guidance in the fashion sector. Other transactions include investments in technology and app development, but the focus on Dress & Go highlights KPTL's engagement with the fashion industry.


3. Grupo Axo

  • Website: grupoaxo.com
  • Type: Corporate
  • Headquarters: Mexico
  • Founded year: 1994
  • Headcount: 5001-10000
  • Number of deals in 2024: 1
  • LinkedIn: grupo-axo

Grupo Axo is a prominent retail company founded in 1994, operating a multi-brand ecosystem that encompasses apparel, beauty, and personal care. With a presence in Mexico, Chile, Peru, and Uruguay, Grupo Axo distributes over 60 international brands through both physical and digital stores, catering to a diverse consumer base. Notably, they have been involved in significant transactions within the fashion sector, including the acquisition of Vopero, a resale marketplace that raised $7.5 million to expand its operations across Mexico and Latin America, with Grupo Axo leading the investment. Additionally, they acquired Komax, a Chilean company, further solidifying their position in the fashion industry. Their strategic investments reflect a commitment to enhancing their multi-brand ecosystem and supporting growth in the fashion sector.


4. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in fashion-related companies such as Dress & Go, which raised funds in a seed round in 2015, and OQVestir, which secured Series A funding in 2011. Additionally, their investment in Grupo Netshoes, a significant player in the online fashion retail space, further highlights their involvement in the fashion sector. Their participation in funding rounds for Escale, a digital marketing agency, also indicates their interest in marketing solutions that can benefit fashion brands, making them a relevant player in the fashion PR landscape.


5. Bridge One


Bridge One is a venture capital firm founded in 2018 and based in São Paulo, Brazil. The firm specializes in growth equity investments in high-growth B2B technology companies, providing capital and strategic support to entrepreneurs. Notably, Bridge One acquired a 40% stake in BR Media Group, which operates in the influencer marketing sector, highlighting their engagement in a space that intersects with fashion PR. Additionally, they have participated in various funding rounds for other companies, although these transactions are primarily focused on technology rather than fashion. Their investment in BR Media Group suggests a potential interest in the fashion PR industry, despite their broader focus on technology.


6. Redwood Ventures

  • Website: redwood.ventures
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: redwoodventuresmx

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. With a team size of 11-50, Redwood Ventures aims to provide financial backing and strategic support to entrepreneurs, helping them navigate the challenges of scaling their businesses. Notably, they invested in Troquer, a leading Mexican startup for second-hand fashionwear in Latin America, which raised $600,000 to enhance its commercial strategy and technological development. This investment highlights Redwood's interest in the fashion industry, particularly in sustainable fashion initiatives. Additionally, they participated in a $10 million Series A funding round for Influur in 2024, further showcasing their active investment strategy across diverse sectors.


7. Kria

  • Website: kria.vc
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: kria-vc

Kria is an investment platform based in Sao Paulo, Brazil, specializing in equity crowdfunding for startups and small businesses. Founded in 2014, Kria connects individual and institutional investors with high-potential companies seeking capital, thereby democratizing access to the private capital market. Notably, Kria has been involved in transactions such as Repassa, a Brazilian startup that operates as a thrift store with a socially-responsible and eco-friendly approach to fashion, allowing vendors to earn from sales or donate proceeds to charity. Additionally, Kria participated in the funding of b.drops, although details on this transaction are less clear. These investments highlight Kria's engagement with innovative businesses in the fashion sector, particularly those that emphasize sustainability and social impact.


8. Cadonau Investimentos

  • Website: cadonau.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: cadonau-investimentos

Cadonau Investimentos is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in originating, evaluating, negotiating, and monitoring investments in both liquid and illiquid assets. They provide capital, mentorship, and strategic connections to entrepreneurs and companies, primarily in high-growth sectors. Notably, Cadonau Investimentos participated in the Series A funding round for Repassa, a Brazilian startup that operates as a thrift store with a socially-responsible and eco-friendly approach to fashion. This investment highlights their interest in the fashion industry, particularly in businesses that promote sustainability and social impact. Additionally, they were involved in the Series D funding for Infracommerce, although this transaction is less relevant to the fashion PR context.


9. Mercadolibre.com

  • Website: mercadolibre.com
  • Type: Corporate
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 1999
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: mercadolibre-com

Mercado Libre is an e-commerce platform based in Buenos Aires, Argentina, founded in 1999. It facilitates online buying and selling across various product categories, including electronics, clothing, and home goods. The platform serves individual consumers by providing a convenient marketplace with features like free shipping and secure payment options. Notably, Mercado Libre has made investments in companies like Glamit, which raised funds in 2013 and 2014, indicating a focus on the fashion sector. Additionally, their investment in Real Trends, although not directly related to fashion, shows their engagement in diverse sectors that may intersect with fashion PR. Overall, Mercado Libre's activities in the fashion category and relevant transactions position them as a significant player in the fashion PR investment space.


10. Pedralbes Partners


Pedralbes Partners is an investment advisory firm based in Mexico City, specializing in alternative investments and M&A advisory services. Founded in 2014, the firm caters to entrepreneurs and corporate clients, providing capital and strategic guidance to facilitate growth and market entry in various sectors, including technology and financial services. Notably, Pedralbes Partners has been involved in several funding rounds for GoTrendier, a fashion marketplace startup from Mexico. They participated in GoTrendier's Seed Round in May 2018, a Venture Round in March 2017, and Series B funding in October 2018, contributing to a total of over $8 million in funding for the company. This involvement highlights their engagement in the fashion industry, particularly in the context of e-commerce, which is relevant to fashion PR.


11. PUMA México Sport S.A. de C.V.


PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, specializing in sportswear retail, including athletic footwear, apparel, and accessories. Founded in 1948, PUMA caters to a diverse customer base that includes both athletes and fashion enthusiasts, offering products designed for performance and style. The company operates an online store, providing easy access to its latest collections and promotions. Notably, PUMA has been involved in strategic transactions that enhance its marketing and brand presence. One significant transaction was the acquisition of Brandon Company AB in January 2009, which specializes in merchandising and events. This acquisition was primarily a marketing opportunity for PUMA, aimed at leveraging Brandon's expertise in brand promotion during high-profile events, such as the Volvo Ocean Race. This move underscores PUMA's commitment to integrating fashion and public relations within its business strategy.


12. Apex Partners


Apex Partners is an investment management and financial advisory firm based in Santo Antônio Do Canaã, Espírito Santo, Brazil. Founded in 2013, the firm offers a range of services including asset management, wealth management, and investment banking, catering to both individual and business clients. Apex Partners focuses on providing tailored financial solutions to help clients achieve their investment goals, operating in multiple regions to address the unique needs of local markets. Notably, they were involved in the funding of Spark Influencer Marketing Power House, which raised over $1.5 million in a venture round in July 2020. This transaction highlights their engagement in the influencer marketing space, which is closely tied to fashion public relations, showcasing their potential relevance in this sector.



Fashion PR Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KptlSao Paulo, Sao Paulo, Brazil11-5020205
Grupo AxoMexico5001-1000019941
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Bridge OneSao Paulo, Sao Paulo, Brazil1-1020180
Redwood VenturesGuadalajara, Jalisco, Mexico11-5020175
KriaSao Paulo, Sao Paulo, Brazil11-5020140
Cadonau InvestimentosSao Paulo, Sao Paulo, Brazil1-1020181
Mercadolibre.comBuenos Aires, Buenos Aires, Argentina1001-500019993
Pedralbes PartnersMexico City, Mexico City, Mexico1-1020140
PUMA México Sport S.A. de C.V.Mexico City, Mexico City, Mexico1-1019480
Apex PartnersSanto Antônio Do Canaã, Espírito Santo, Brazil51-20020131


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