Top 12 Dietary Supplement Investors in the Nordics
Top 12 Dietary Supplement Investors in the Nordics
The dietary supplement industry in the Nordics is vibrant and growing, characterized by firms creating products that enhance health and well-being. This sector includes companies producing vitamins, minerals, herbal extracts, and plant-based supplements, catering to a wave of health-conscious consumers. Trends indicate a strong shift towards organic and sustainable offerings, with innovative startups tapping into biotechnology to enhance efficacy. The rise of online sales channels has transformed distribution, making products more accessible. Notably, public awareness around preventive health measures boosts demand, signaling promising growth for future innovations.
In 2024, Nordic dietary supplement investments featured a mix of 12 leading firms, from venture capitalists like Novo Holdings to corporate entities like Orkla ASA. Based mainly in Stockholm, Oslo, and Hellerup, these investors vary in size and age, demonstrating a robust entrepreneurial spirit in the region. With a tendency for substantial deal counts, particularly in health-focused ventures, the landscape reflects a growing commitment to capitalize on health trends. Their collective impact highlights evolving consumer priorities toward wellness.
Top 12 Dietary Supplement Investors in the Nordics
1. Novo Holdings
- Website: novoholdings.dk
- Type: Venture Capital
- Headquarters: Hellerup, Denmark
- Founded year: 1999
- Headcount: 51-200
- Number of deals in 2024: 45
- LinkedIn: novo-a-s
Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, focused on managing the assets of the Novo Nordisk Foundation. Founded in 1999, the firm invests in life science companies at various stages of development, providing capital and strategic support to enhance healthcare solutions. In recent years, Novo Holdings has been involved in several notable transactions relevant to the dietary supplement industry. For instance, they participated in a Series B funding round for Biosyntia, a precision fermentation firm that is developing biobased vitamin B7 and other natural active ingredients for dietary supplements, food, and beauty products. Additionally, they invested in Kate Farms, which raised $75 million in a Series C round, focusing on nutritional products. These investments highlight Novo Holdings' commitment to supporting innovation in the dietary supplement sector, alongside their broader focus on life sciences.
2. Almi
- Website: almi.se
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1994
- Headcount: 201-500
- Number of deals in 2024: 7
- LinkedIn: almi-ab
Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Notably, Almi has participated in several transactions relevant to the dietary supplement and health food sectors, including a venture round for Eatit, a company that raised $585,151 in 2021, and an investment in Swedish Temptations (Bärta), which focuses on vegan and organic foods and raised $840,000 in 2021. These investments reflect Almi's engagement with companies that align with health-conscious consumer trends, making it a relevant player in the dietary supplement investment landscape.
3. EQT Group
- Website: eqtgroup.com
- Type: Private Equity
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1994
- Headcount: 1001-5000
- Number of deals in 2024: 30
- LinkedIn: eqt-partners
EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the dietary supplement context, including the acquisition of Fertin Pharma, a Danish manufacturer of medicated chewing gum, which highlights their engagement in the health and wellness sector. Additionally, their acquisition of Karo Healthcare further emphasizes their focus on health-related investments. These transactions illustrate EQT's commitment to investing in companies that align with dietary supplement and health-oriented products.
4. Swedencare
- Website: swedencare.com
- Type: Corporate
- Headquarters: Malmo, Skåne, Sweden
- Founded year: 2000
- Headcount: 11-50
- Number of deals in 2024: 1
- LinkedIn: swedencare
Swedencare is a corporate investor based in Malmo, Skåne, Sweden, founded in 2000. The company specializes in pet health products, offering a variety of dietary supplements aimed at enhancing the health and well-being of pets, including dogs, cats, and horses. Their product range addresses various health issues such as dental care and anxiety. Swedencare operates an online store for direct consumer sales. Notably, they have made significant acquisitions in the pet healthcare sector, including NaturVet, known for its therapy supplements for pets, acquired for $447.5 million, and Nutravet, a producer of animal healthcare products, acquired for 375 million SEK (£33 million). These transactions highlight Swedencare's commitment to expanding its portfolio in the dietary supplement market for pets, reinforcing their position as a key player in this niche.
5. Kale United
- Website: kaleunited.com
- Type: Corporate
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 2018
- Headcount: 1-10
- Number of deals in 2024: 2
- LinkedIn: kaleunited
Kale United is an investment firm based in Stockholm, Sweden, founded in 2018. The firm focuses on sustainable food production through impact investments in plant-based and foodtech companies. It caters to both individual and institutional investors who are interested in supporting the transition to a plant-based lifestyle while achieving financial returns. Notable transactions include investments in Swedish Temptations, a producer of vegan and organic foods, and OMNI, a plant-based dog food startup. These investments highlight Kale United's commitment to health-oriented products that align with dietary supplement principles, as they promote wellness through plant-based nutrition. Additionally, their involvement in funding rounds for companies like Loki Foods, which develops plant-based seafood alternatives, further emphasizes their focus on innovative food solutions that can contribute to a healthier lifestyle.
6. Katapult
- Website: katapult.vc
- Type: Venture Capital
- Headquarters: Oslo, Oslo, Norway
- Founded year: 2017
- Headcount: 11-50
- Number of deals in 2024: 8
- LinkedIn: katapult-accelerator
Katapult is an impact investment firm based in Oslo, Norway, founded in 2017. They specialize in supporting tech startups that tackle global challenges through investment, accelerator programs, and mentorship. Katapult has made a total of 8 investments in 2024, focusing on early-stage companies across various sectors, including climate-tech and ocean-tech. Notably, they have invested in Hooked Foods, a company that develops plant-based products, which highlights their engagement in the dietary supplement space. This investment, along with their other transactions, showcases their commitment to innovative food solutions that align with health and sustainability.
7. VNV Global AB
- Website: vnv.global
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1996
- Headcount: 1-10
- Number of deals in 2024: 1
- LinkedIn: vostok-new-ventures-ltd
VNV Global AB is a venture capital investment firm based in Stockholm, Sweden, founded in 1996. The firm focuses on providing capital and expertise to innovative companies across various sectors, including Mobility and Digital Health. VNV Global aims to support mission-driven entrepreneurs in developing scalable and sustainable business models, emphasizing long-term profitability and the creation of strong market positions. Notably, VNV Global has invested in Numan, a health clinic for men that raised $40 million in a Series B funding round in September 2021, and has also participated in earlier funding rounds for Numan, indicating a commitment to health-related ventures. Additionally, they have invested in Yoppie, a femtech start-up, which, while not directly a dietary supplement company, operates within the broader health and wellness context. These transactions highlight VNV Global's engagement in sectors that are closely related to dietary supplements, reinforcing their relevance in this investment category.
8. Zinzino
- Website: zinzino.com
- Type: Corporate
- Headquarters: Gothenburg, Västra Götaland, Sweden
- Founded year: 2005
- Headcount: 51-200
- Number of deals in 2024: 5
- LinkedIn: zinzino_2
Zinzino is a corporate investor based in Gothenburg, Västra Götaland, Sweden, founded in 2005. The company specializes in health supplements, providing a variety of nutritional products and home health tests aimed at enhancing individual wellness. Their offerings include Omega supplements and personalized health protocols, catering primarily to health-conscious consumers. In 2024, Zinzino made significant moves in the dietary supplement sector by acquiring Zurvita for $11.5 million and Valentus Global, further solidifying their position in the market. Additionally, they acquired a 49% stake in Cleanthi Alpha-Olenic LTD, a Cypriot olive oil producer, as part of their strategy to enhance distribution and expand their product portfolio. These transactions highlight Zinzino's active role in the dietary supplement industry and their commitment to growth in this sector.
9. Heartcore Capital
- Website: heartcore.com
- Type: Venture Capital
- Headquarters: Copenhagen, Denmark
- Founded year: 2007
- Headcount: 11-50
- Number of deals in 2024: 17
- LinkedIn: heartcorecapital
Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. In 2024 alone, Heartcore has made 17 investments, showcasing their active role in the venture capital landscape. Notably, they have participated in funding rounds for La Fourche, a company that operates within the dietary supplement industry, raising $5.5 million in January 2024 and $9.35 million in October 2023. This involvement highlights Heartcore's interest in the dietary supplement sector, alongside their broader focus on technology startups.
10. Creandum
- Website: creandum.com
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 2003
- Headcount: 11-50
- Number of deals in 2024: 17
- LinkedIn: creandum
Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. They specialize in supporting early-stage entrepreneurs in building global, category-defining companies across various sectors, including fintech and health tech. Creandum provides venture capital investment, strategic support, and networking opportunities to startups, nurturing them from seed to IPO. Notably, they have invested in Virta Health, which raised significant funding to address Type 2 Diabetes, highlighting their commitment to health-related ventures. Additionally, their investment in 8fit, a company that has helped millions achieve fitness goals through customized plans, further emphasizes their focus on health and wellness, which is closely related to the dietary supplement industry.
11. Orkla ASA
- Website: orkla.com
- Type: Corporate
- Headquarters: Oslo, Oslo, Norway
- Founded year: 2017
- Headcount: 10001+
- Number of deals in 2024: 1
- LinkedIn: orkla-asa
Orkla ASA is a leading industrial investment company based in Oslo, Norway, founded in 2017. It operates across various sectors, including branded consumer goods, aluminium solutions, and financial investments. Orkla offers a diverse range of products, particularly in food, snacks, health, and personal care. Notably, Orkla has made strategic acquisitions in the dietary supplement industry, such as the acquisition of NutraQ for NOK 3.1 billion, which includes health and beauty brands like VitaePro and Oslo Skin Lab. Additionally, Orkla acquired Health and Sports Nutrition Group HSNG AB for approximately US$42.41 million, solidifying its position as a major player in the Nordic health and sports nutrition market. Furthermore, Orkla Health's acquisition of Vesterålen Marine Oil aligns with its strategy to enhance health and sustainability initiatives, particularly for its Möller’s Tran cod liver oil brand, which has experienced significant growth. These transactions highlight Orkla's active engagement and investment in the dietary supplement sector.
12. Lifeline Ventures
- Website: lifelineventures.com
- Type: Venture Capital
- Headquarters: Helsinki, Uusimaa, Finland
- Founded year: 2009
- Headcount: 1-10
- Number of deals in 2024: 14
- LinkedIn: lifeline-ventures
Lifeline Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2009. The firm specializes in early-stage investments in startups, providing financial backing and advisory services to entrepreneurs across various sectors. Lifeline Ventures focuses on supporting resilient founders from the inception of their ventures. Among their notable transactions, they invested in Ambronite, which raised $600,000 in a seed round in 2015, focusing on meal replacement products that cater to health-conscious consumers. They also participated in the seed funding of Oura, a wellness technology company known for its health-tracking ring, which raised $2.3 million in 2015. Their involvement in these health and wellness-related startups highlights their interest in the dietary supplement space, making them a relevant player in this industry.
Dietary Supplement Insights: Key Investors in the Nordics
| Investor | Headquarter | Size | Founded | Deals 2024 |
|---|---|---|---|---|
| Novo Holdings | Hellerup, Denmark | 51-200 | 1999 | 45 |
| Almi | Stockholm, Stockholm, Sweden | 201-500 | 1994 | 7 |
| EQT Group | Stockholm, Stockholm, Sweden | 1001-5000 | 1994 | 30 |
| Swedencare | Malmo, Skåne, Sweden | 11-50 | 2000 | 1 |
| Kale United | Stockholm, Stockholm, Sweden | 1-10 | 2018 | 2 |
| Katapult | Oslo, Oslo, Norway | 11-50 | 2017 | 8 |
| VNV Global AB | Stockholm, Stockholm, Sweden | 1-10 | 1996 | 1 |
| Zinzino | Gothenburg, Västra Götaland, Sweden | 51-200 | 2005 | 5 |
| Heartcore Capital | Copenhagen, Denmark | 11-50 | 2007 | 17 |
| Creandum | Stockholm, Stockholm, Sweden | 11-50 | 2003 | 17 |
| Orkla ASA | Oslo, Oslo, Norway | 10001+ | 2017 | 1 |
| Lifeline Ventures | Helsinki, Uusimaa, Finland | 1-10 | 2009 | 14 |
Want to find more investors focusing on the dietary supplement industry?
If you want to find more investors that are active in the dietary supplementindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.With Inven, you'll also get to know:
- Deal History: Number of deals and their sizes.
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