The commercial fitness equipment industry in the DACH region focuses on providing high-quality machinery and innovative technology to gyms, corporate wellness programs, and fitness enthusiasts. Companies operate in various sectors, from traditional gym equipment manufacturers to tech-driven fitness solutions that integrate digital capabilities. The industry is evolving rapidly, with a growing emphasis on smart equipment and personalized fitness experiences. Trends such as the integration of wearables, virtual training, and sustainability are shaping future offerings, reflecting a broader push towards health-conscious living and technologically enhanced fitness solutions. This dynamic market is poised for significant growth as consumer demand for fitness continues to rise.


The investor landscape within the DACH commercial fitness equipment sector features a mix of venture capital and private equity firms, as well as corporate investors. These firms are headquartered across Germany, Switzerland, and Austria, showcasing a widespread focus on innovation in fitness. Ranging in size from small teams to major conglomerates, these investors were founded between 1992 and 2014, with deal counts in 2024 varying extensively. From early-stage investments in fitness tech startups like BEAT81 to established ventures like adidas, the activity in this sector demonstrates a strong belief in the future of health and wellness.


Top 12 Commercial Fitness Equipment Investors in DACH


1. Sictic

  • Website: sictic.ch
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2014
  • Headcount: 201-500
  • Number of deals in 2024: 77
  • LinkedIn: sictic

Sictic is a not-for-profit venture capital organization based in Zurich, Switzerland, founded in 2014. It connects smart money investors with innovative Swiss early-stage technology startups, providing investment opportunities, networking events, and educational resources to facilitate the growth of startups and the investment community. Among their notable transactions, Sictic has invested in BEAT Fitness, which is directly related to the commercial fitness equipment sector. Additionally, they have engaged with other startups like Lucky Punch and Muuvr Labs, showcasing their active role in supporting various innovative ventures, including those in the fitness domain.


2. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over €2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been involved in various significant transactions, including investments in VAHA, a manufacturer of smart digital mirrors that cater to the growing demand for smart fitness equipment, particularly during the pandemic. HV Capital also participated in a funding round for Urban Sports Club, a Berlin-based company that promotes fitness and wellness through a flexible sports membership model. These investments highlight HV Capital's commitment to supporting innovative solutions in the fitness sector, alongside their broader focus on digital startups across Europe.


3. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing not only funding but also expertise and resources to help these businesses thrive. Among their notable transactions, IBB Ventures has invested in SkillYoga, which focuses on yoga and fitness solutions, and machtfit, a company that offers corporate fitness solutions. These investments highlight IBB Ventures' engagement in the fitness industry, showcasing their commitment to supporting innovative startups in this sector.


4. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing their investment strategy and positioning them as a key player in the European venture capital landscape. Notably, b2venture has been involved in significant transactions within the fitness sector, including multiple funding rounds for Urban Sports Club, a Berlin-based provider of sports flat rate memberships. These transactions, including an 8-digit Series B round in 2018 and earlier Series A funding, highlight their engagement in the commercial fitness industry. Additionally, their involvement with Foodspring, an active nutrition startup, further emphasizes their interest in the health and fitness market.


5. SIGNA Group of Companies


SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, operates primarily in the real estate and retail sectors. The company has expanded its portfolio through strategic acquisitions, focusing on commercial real estate development and retail platforms across Europe. Notably, SIGNA has made significant investments in the sports retail market, acquiring TennisPro, a leading online sports retailer in France and Southern Europe, to bolster its tennis-related business. Additionally, the acquisition of SportScheck, a specialist in sporting goods, further enhances SIGNA's position in the sports market in Germany, adding multiple retail locations and an online presence. These transactions reflect SIGNA's commitment to diversifying its retail offerings, including commercial fitness equipment and related products, thereby positioning itself as a player in the fitness industry.


6. Egeria REI GmbH Ijzendoorn & Co. KG


Egeria REI GmbH Ijzendoorn & Co. KG is a private equity investment firm based in Berlin, Germany, founded in 1997. The firm specializes in private equity and real estate, focusing on partnering with healthy businesses to drive sustainable growth through strategic investments. Egeria operates in the Netherlands, the DACH region, and North America, providing capital and management expertise to businesses seeking to expand and thrive. Notably, Egeria has made significant investments in companies relevant to the fitness and wellness industry, including the acquisition of Klafs, a leading manufacturer of integrated saunas, which highlights their engagement in sectors that intersect with commercial fitness equipment. Additionally, they have acquired Trust and Vendor B.V., further demonstrating their active role in various industries.


7. Possible Ventures

  • Website: possible.ventures
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: possible-vc

Possible Ventures is a Munich-based venture capital firm founded in 2021, focusing on innovative startups across various sectors. One of their notable investments includes BEAT81, a Berlin-based fitness technology company that raised €6.4 million in Series A funding to enhance its technology and expand internationally. This investment highlights Possible Ventures' engagement in the fitness industry, alongside other ventures like FATMAP and HELLO INSIDE, which showcase their diverse portfolio. Their commitment to supporting companies that address modern challenges, such as fitness and technology integration, positions them as a relevant player in the commercial fitness equipment landscape.


8. Infront Sports & Media AG


Infront Sports & Media AG is a corporate investor based in Zug, Switzerland, founded in 2003. The company specializes in sports marketing, managing media and marketing rights for international sports events. They provide a range of services including sponsorship, media rights distribution, and sports broadcast production, catering to sports federations, brands, and media companies to enhance audience engagement. Notably, Infront has made significant strides in the fitness sector through acquisitions such as Hyrox, a company focused on mass participation and professional racing, and XLETIX GmbH, a leading European obstacle course event organizer. These acquisitions reflect Infront's commitment to expanding its portfolio in the personal and corporate fitness sector, indicating their active role in the commercial fitness equipment industry.


9. Vtc


VTC GmbH & Co.KG is a private equity investment holding company based in Flensburg, Schleswig-Holstein, Germany, founded in 1992. The firm focuses on acquiring and developing industrial companies, providing strategic support and investment management services to its portfolio. VTC operates across diverse sectors, including wind energy and e-mobility, but has also made significant inroads into the fitness market. Notably, VTC acquired JK Products & Services GmbH, known as Ergoline, on May 11, 2017, to strengthen its position in the beauty and fitness markets. Additionally, they acquired JK-Holding GmbH, a global leader in the sunbed industry, which generated a turnover of 100 million Euro in 2016. These transactions highlight VTC's commitment to the fitness equipment sector, making them a relevant player in this industry.


10. adidas

  • Website: adidas-group.com
  • Type: Corporate
  • Headquarters: Herzogenaurach, Bavaria, Germany
  • Founded year: 1949
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: adidas

Adidas, founded in 1949 and headquartered in Herzogenaurach, Bavaria, Germany, is a leading sportswear manufacturer and retailer known for its innovative athletic footwear and apparel. The company serves a diverse clientele, including athletes, sports teams, and fitness enthusiasts, with a strong emphasis on performance enhancement and sustainability. Adidas has made strategic acquisitions to bolster its position in the sports equipment market, including the acquisition of Reebok International for $3.8 billion in 2005, which expanded their reach in the fitness and training segment. Additionally, the acquisition of TaylorMade Golf in 2005 and Adams Golf in 2012 for approximately $70 million further illustrates their commitment to diversifying their offerings in the sports equipment category. These transactions highlight adidas's strategy to integrate commercial fitness equipment into their broader business model, making them a relevant player in the commercial fitness equipment industry.


11. Speedinvest

  • Website: speedinvest.com
  • Type: Venture Capital
  • Headquarters: Vienna, Vienna, Austria
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: speedinvest

Speedinvest is a venture capital firm based in Vienna, Austria, founded in 2011. The firm specializes in funding early-stage tech startups across Europe, providing both capital and hands-on support to help these startups scale their operations. Speedinvest's investment focus spans various technology sectors, including Deep Tech, Fintech, and SaaS. Notably, they have invested in myClubs, which raised funds in both Series A and Series B rounds, indicating their interest in the fitness sector. However, their portfolio also includes companies like Refurbed, which operates in the electronics marketplace, showcasing their diverse investment strategy. Speedinvest leverages a vast network of industry experts to assist their portfolio companies, which may benefit startups in the fitness equipment space as well.


12. Bayern Kapital

  • Website: bayernkapital.de
  • Type: Venture Capital
  • Headquarters: Landshut, Bavaria, Germany
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 27
  • LinkedIn: bayern-kapital-gmbh

Bayern Kapital is a venture capital firm based in Landshut, Bavaria, Germany, founded in 1995. The firm specializes in providing investment and growth capital to innovative high-tech startups and scale-ups in Bavaria. Bayern Kapital supports its clients with financial resources and access to a network of industry experts, helping them navigate the challenges of growth and development in various sectors, including life sciences and software. Notably, Bayern Kapital has been involved in multiple funding rounds for EGYM, a leading company in the fitness technology space. EGYM raised significant capital through several rounds, including $22.5 million in Series E funding in July 2023, $34 million in a venture round in January 2021, and earlier rounds of $45 million in Series C and $15 million in Series B. These transactions highlight Bayern Kapital's active role in the commercial fitness equipment industry, particularly through its support of EGYM.



Commercial Fitness Equipment Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
SicticZurich, Zurich, Switzerland201-500201477
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
IBB VenturesBerlin, Berlin, Germany11-50199718
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
SIGNA Group of CompaniesVienna, Vienna, Austria10001+19990
Egeria REI GmbH Ijzendoorn & Co. KGBerlin, Berlin, Germany51-20019970
Possible VenturesMunich, Bavaria, Germany1-1020219
Infront Sports & Media AGZug, Zug, Switzerland501-100020030
VtcFlensburg, Schleswig-Holstein, Germany1001-500019924
adidasHerzogenaurach, Bavaria, Germany10001+19491
SpeedinvestVienna, Vienna, Austria51-200201145
Bayern KapitalLandshut, Bavaria, Germany11-50199527


Want to find more investors focusing on the commercial fitness equipment industry?

If you want to find more investors that are active in the commercial fitness equipmentindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!