The brush cutter industry in the Nordics plays a crucial role in maintaining landscapes and managing green spaces. It involves manufacturers and suppliers of various cutting tools designed for forestry, agriculture, and landscaping. Companies range from corporate giants like Husqvarna, which has a long history in outdoor equipment, to smaller firms specializing in niche technologies. Recent trends in sustainability, automation, and e-commerce are shaping the future of this sector, encouraging innovations in product design and usability. Notably, the rise in eco-conscious gardening reflects a growing demand for efficient and sustainable tools among consumers.


The list of top brush cutter investors comprises a mix of private equity firms and corporate investors, primarily based in Stockholm, Oslo, and Helsinki. Established companies like EQT Group and Verdane have expanded their portfolios in 2024 with numerous investments, ranging from green technology to outdoor equipment. With company sizes varying from small teams to thousands of employees, these investors are well-positioned to influence the future of the industry. The variety of sectors they cover – including innovation and sustainability – showcases their adaptability and strategic foresight in the brush cutter market.


Top 12 Brush Cutter Investors in the Nordics


1. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across various sectors and geographies. Notable transactions include the acquisition of Nederman, a leading manufacturer of workspace environment equipment, which indicates their involvement in sectors that may relate to outdoor equipment and tools. Additionally, EQT has acquired companies like FINN-POWER and Cimbria, which are involved in manufacturing and industrial solutions, further showcasing their capability and interest in sectors that could encompass brush cutter technology and equipment.


2. Husqvarna (China) Machinery Manufacturing Co., Ltd


Husqvarna (China) Machinery Manufacturing Co., Ltd is a prominent corporate investor based in Stockholm, Sweden, with a rich history dating back to 1689. The company specializes in manufacturing and retailing outdoor power equipment, including a diverse range of tools for forest, park, and garden maintenance. Their product lineup features chainsaws, lawn mowers, robotic mowers, and notably, brush cutters, catering to both professional and consumer markets. Husqvarna has made significant acquisitions to enhance its market position, including the acquisition of Dixon Industries, which bolstered their presence in the lawnmower segment, and Gardena AG, a company known for its garden tools. These strategic moves reflect Husqvarna's commitment to delivering innovative solutions and expanding its footprint in the outdoor equipment industry, making them a relevant player in the brush cutter market.


3. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has made significant investments in the outdoor and gardening sectors, including the acquisition of Maskinklippet.se and Hylte Jakt och Lantman, aiming to establish a leading Nordic niche e-tailer in forestry, gardening, hunting, and outdoor products. This strategic move highlights their commitment to the outdoor equipment market, which includes brush cutters. Additionally, their acquisition of Silva, a provider of niche outdoor sports equipment, further demonstrates their engagement in related industries.


4. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services to businesses across various sectors, including technology and consumer products. Altor focuses on enhancing operational efficiency and sustainable growth for its partners through tailored investment strategies and digital transformation solutions. Notable transactions include the acquisition of Dynapac in 2004, which is known for its construction equipment, potentially including brush cutters. Additionally, Altor has acquired companies like Piab Group Holding and TRESU Group, which, while not directly related to brush cutters, demonstrate their capability in managing diverse industrial investments. Their strategic approach and experience in operational improvements position them as a potential investor in the brush cutter industry.


5. Addtech Customised Solution


Addtech Customised Solution is a corporate investor based in Stockholm, Sweden, specializing in high-tech products and services for the manufacturing and infrastructure sectors. Founded in 1906, the company operates through a decentralized model with 150 independent group companies, emphasizing sustainable growth and entrepreneurship. In 2024, Addtech Industrial Solutions acquired Crescocito, and in 2018, they acquired 80% of Nordautomation Oy, a Finnish company specializing in log handling equipment for the wood industry, which aligns with the brush cutter market. Additionally, they have made significant acquisitions in related sectors, such as Valutec Group AB, a manufacturer of timber kilns, and ESi Controls Ltd, showcasing their active role in industries that intersect with forestry and manufacturing.


6. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity aims to create sustainable growth and superior returns for its clients across various sectors. Notably, they have been involved in transactions such as the acquisition of Eco Log Sweden, which operates in the forestry equipment sector, potentially aligning with the brush cutter industry. Other significant acquisitions include BrenderUP Group, Plockmatic Group, STÅL & HYR, and S:t Eriks, showcasing their diverse investment portfolio and expertise in managing and growing companies across different industries.


7. Nederman

  • Website: nederman.com
  • Type: Corporate
  • Headquarters: Helsingborg, Skåne, Sweden
  • Founded year: 1944
  • Headcount: 1001-5000
  • LinkedIn: nederman

Nederman is a corporate investor based in Helsingborg, Skåne, Sweden, founded in 1944. The company specializes in industrial air filtration solutions, focusing on dust, smoke, and fume extraction across various industries, including manufacturing and woodworking. In 2023, Nederman acquired Aagaard A/S, a Danish filter company that provides dust extraction systems specifically for the woodworking industry, highlighting their commitment to enhancing workplace safety and environmental sustainability in sectors that utilize brush cutters. Other notable acquisitions include Fumex Installations and RoboVent, which further solidify Nederman's position in the clean air technology market. These transactions demonstrate Nederman's strategic focus on expanding its capabilities in air filtration, particularly in industries where brush cutters are prevalent.


8. CapMan

  • Website: capman.com
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1989
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: capman

CapMan Oyj is a private equity investment management firm based in Helsinki, Finland, founded in 1989. The firm specializes in private equity, real estate, infrastructure, and natural capital investments, serving institutional investors with diverse strategies aimed at achieving sustainable returns. CapMan has a strong presence in the Nordic markets and leverages its expertise to manage funds effectively. Notable transactions include the acquisition of Tana, a company involved in waste management and environmental technology, which could relate to the brush cutter industry through its focus on land management and environmental solutions. Other significant acquisitions include Ljunghäll, Moventas, and Harvia Oy, showcasing CapMan's broad investment strategy and capability to drive value creation across various sectors.


9. Sdiptech

  • Website: sdiptech.se
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Headcount: 1001-5000

Sdiptech AB is an infrastructure technology group based in Stockholm, Sweden, that specializes in providing technology, solutions, and services aimed at enhancing the efficiency and sustainability of infrastructure. Founded with a focus on acquiring and developing technology companies that contribute to societal growth, Sdiptech has made several strategic acquisitions in related sectors. Notably, they acquired Hilltip Ab Oy, a prominent manufacturer of road maintenance equipment in Europe, which includes products that could be relevant to the brush cutter market. This acquisition, announced on June 5, 2020, highlights Sdiptech's commitment to expanding its portfolio in outdoor maintenance equipment. Additionally, their acquisition of Ficon Oy, a Finnish company specializing in hydraulic products for snow and ice clearing, further demonstrates their interest in equipment that supports outdoor maintenance and infrastructure solutions. These transactions position Sdiptech as a player in the broader landscape of maintenance equipment, including brush cutters.


10. Yara Growth Ventures


Yara Growth Ventures is a venture capital firm based in Oslo, Norway, founded in 2021. The firm specializes in investing in innovative startups and funds within the agriculture and clean hydrogen sectors. They provide financial support and strategic guidance to help businesses in these industries develop and scale their solutions. Notable transactions include a Series C investment in Agrofy, an Argentine farmer marketplace, and participation in funding rounds for companies like Sabanto, which focuses on agricultural autonomy, and Ecorobotix, known for its AI-powered smart sprayer system. These investments indicate a commitment to advancing agricultural technology, which could encompass innovations related to brush cutters, although their primary focus is broader than just this specific equipment.


11. Fiskars Group


Fiskars Group, founded in 1649 and based in Espoo, Uusimaa, Finland, is a corporate investor known for its design-driven brands in gardening, cooking, and home products. The company offers a variety of high-quality tools and lifestyle products aimed at enhancing everyday living. Fiskars Group has made strategic acquisitions to expand its market presence, including the acquisition of WWRD in 2015, which reflects their commitment to enhancing their product offerings. While they have not made any investments in 2024, their historical focus on gardening tools positions them as a relevant player in the brush cutter market, appealing to consumers seeking functional and aesthetically pleasing gardening solutions.


12. Nalka

  • Website: nalka.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: nalka

Nalka is a private equity investment firm based in Stockholm, Sweden, founded in 2015. The firm specializes in developing independent companies in the Nordic and DACH regions, providing investment management and strategic support to small- and medium-sized businesses. Nalka emphasizes sustainable growth and responsible ownership in its investment approach. Notable transactions include the acquisition of Svensk Markservice in 2010, which may relate to landscaping and outdoor services, potentially connecting to the brush cutter industry. Additionally, Nalka acquired Open Air Group in 2016, further showcasing its commitment to investing in companies that could be relevant to outdoor and maintenance services.



Brush Cutter Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
Husqvarna (China) Machinery Manufacturing Co., LtdStockholm, Stockholm, Sweden501-100016890
VerdaneOslo, Oslo, Norway51-20019857
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
Addtech Customised SolutionStockholm, Stockholm, Sweden1001-500019061
Accent EquityStockholm, Stockholm, Sweden11-5019944
NedermanHelsingborg, Skåne, Sweden1001-500019440
CapManHelsinki, Uusimaa, Finland51-20019894
SdiptechStockholm, Stockholm, Sweden1001-50000
Yara Growth VenturesOslo, Oslo, Norway1-1020214
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
NalkaStockholm, Stockholm, Sweden11-5020151


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