The baby products industry in DACH encompasses a wide range of companies that design, manufacture, and sell items specifically for infants and toddlers. From high-tech health gadgets to classic toys and education-focused products, businesses focus on quality, safety, and innovation. Growing awareness regarding child safety and parental convenience is leading to rising demand for sustainable and smart products. Market players are increasingly integrating technology with traditional items, improving ease of use and functionality. This transformation, coupled with the rise in e-commerce, showcases a strong growth trajectory as new entrants continuously reshape the industry’s dynamics.


This list features 12 prominent investors in the baby products sector across the DACH region. These firms vary in type, including venture capital, private equity, and corporate investors. They are strategically located in Frankfurt, Munich, Zurich, and other key cities. Founded between 1997 and 2018, these firms range in size from small teams to large corporations, with many completing multiple investments in 2024. Noteworthy are TA Ventures and Nestlé, indicating a rich landscape of investment opportunities in this evolving market.


Top 12 Baby Products Investors in DACH


1. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products including coffee, dairy, and pet care items, while also being a significant player in the baby products market. Notably, Nestlé acquired Gerber Products Company, a leading US baby food brand, for $5.5 billion in 2007, which solidified its presence in the baby food sector. In 2012, Nestlé further expanded its baby nutrition portfolio by acquiring Wyeth Nutritionals for $11.85 billion. More recently, in 2023, Nestlé Malaysia acquired Wyeth Nutrition (Malaysia) Sdn Bhd, enhancing its access to the nutrition category in the region. These strategic acquisitions highlight Nestlé's commitment to providing nutritious options for infants and young children, reinforcing its role as a key investor in the baby products industry.


2. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech, providing capital and strategic support to help these startups thrive in competitive markets. Notably, TA Ventures has invested in several companies relevant to the baby products industry, such as Coterie, a diaper creator that raised $2.75 million in funding, and Lalo, which raised $5.6 million for its baby and parenting products. Additionally, they participated in a funding round for ettitude, which, while primarily focused on sustainable textiles, also caters to the baby market with its products. These investments demonstrate TA Ventures' active engagement in the baby products sector, alongside their broader investment strategy.


3. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They focus on providing financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Notably, Acton Capital has made significant investments in Windeln.de, Germany's largest online web store for baby products, participating in multiple funding rounds from Series A to Series C. This involvement highlights their commitment to the baby products industry, alongside their broader investment strategy aimed at helping companies develop tailored growth strategies for long-term success.


4. SevenVentures

  • Website: sevenventures.de
  • Type: Corporate
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: 10262962

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. The firm specializes in media investments and partnerships with consumer-oriented startups, providing media-for-equity and media-for-revenue investments to enhance brand visibility through tailored advertising strategies. In 2017, they invested in myToys.de GmbH, a notable player in the children's products market, which indicates their interest in the baby and children's product sector. Additionally, they have been involved in various other transactions, such as Tiger Media and Merula, but myToys.de stands out as particularly relevant to the baby products industry. Their focus on startups seeking to grow their market presence aligns with the dynamic nature of the baby products market, making them a potential partner for businesses in this sector.


5. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. Mountain Partners manages a diversified portfolio of VC funds, aiming to empower innovative businesses and facilitate their growth. Notably, they have invested in Babytuto, which raised $550,000 in a venture round in October 2016, indicating their engagement in the baby products market. Additionally, they participated in various other funding rounds, including AngelEye Health, which, while not directly in baby products, showcases their involvement in health-related sectors that may intersect with baby care. This diverse investment strategy highlights their potential relevance in the baby products industry.


6. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. They specialize in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. Notably, b2venture has invested in Yamo, a foodtech startup that focuses on creating food products for children, which aligns with the baby products industry. Additionally, they have invested in Mamiweb De, a platform that could cater to parenting needs. Their collaboration with a community of angel investors enhances their investment strategy, making them a key player in the European venture capital landscape, particularly in sectors that include baby products.


7. ICLUB Global

  • Website: iclub.vc
  • Type: Corporate
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: iclub-by-tav

ICLUB Global is a corporate investor based in Zurich, Switzerland, founded in 2018. The firm specializes in investment education, offering online courses that focus on angel investing, including a 'Beginner's Guide to Angel Investing' course. While their primary business is educational, they have engaged in several investment transactions. Notably, they participated in the seed funding round for Coterie, a diaper creator, which raised $2.75 million in November 2020. This involvement in a baby products company highlights their interest in the sector. Additionally, they have been involved in other transactions, such as ettitude, a sustainable bedding company, and Vitara Biomedical, indicating a diverse investment portfolio. However, their direct connection to the baby products industry through Coterie is particularly relevant for your list.


8. Burda Principal Investments


Burda Principal Investments is a Munich-based venture capital firm founded in 2016, specializing in growth stage investments in digital technology and media companies. The firm provides long-term growth equity to entrepreneurs, helping them overcome financial barriers to expansion. Their portfolio includes successful internet-centric businesses across Europe, the U.S., and Asia. Notably, Burda Principal Investments has made significant investments in the baby products context, including a Series C funding round for Rockets of Awesome, a clothing subscription service for kids, which raised $19.5 million in February 2019. They also participated in a Series B funding round for the same company in December 2017, raising $10 million. These transactions highlight their engagement in the children's apparel market, showcasing their interest in the baby products sector.


9. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is an investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and is recognized for its innovative approach and commitment to sustainability. Among their notable transactions, Partners Group acquired a majority equity stake in Schleich, a company known for its high-quality toys and figurines, which aligns with the baby products market. They also invested in EuroKids International, which focuses on children's education and products, further demonstrating their engagement in the sector. Additionally, their acquisition of Velvet CARE, a manufacturer of hygiene products, showcases their diverse investment strategy, although it is less directly related to baby products.


10. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. They specialize in early-stage tech investments and provide operational support for startups. Their services include consulting in technology and growth, access to a network of investors, and pre-seed investment opportunities. In 2024, Project A has made 13 investments, showcasing their active role in the startup ecosystem. Notably, they participated in funding rounds for Wonderbly, a children's book publisher, which raised significant amounts in Series A and Series B funding. This involvement highlights their interest in the children's market, which is closely related to baby products. Additionally, they have invested in various other sectors, indicating a diverse investment strategy.


11. Vorwerk Ventures


Vorwerk Ventures is a Berlin-based venture capital fund founded in 2007, specializing in early-stage investments across various sectors, including consumer products, food, health, and climate. The firm provides seed and Series A funding, along with follow-on investments, to support innovative companies with strong business models and market potential. Notably, Vorwerk Ventures invested in LILLYDOO GmbH, a company focused on baby care products, which highlights their engagement in the baby products industry. Additionally, they have participated in funding rounds for other consumer-focused startups, demonstrating their commitment to supporting businesses that aim to create a positive impact in various markets.


12. Invision AG


Invision AG is a private equity investment firm based in Zug, Switzerland, founded in 1997. The firm specializes in providing financial solutions to medium-sized businesses, including services such as succession planning, growth financing, and corporate spin-offs. Invision operates primarily in Switzerland and Germany, focusing on businesses with strong market positions. Notably, Invision has acquired a majority stake in ABC Design GmbH, a German family-owned company known for its baby products, as part of a succession plan. This acquisition highlights Invision's engagement in the baby products sector. Additionally, they have been involved in various other transactions, such as Reisenthel Accessoires and Laboratorium Dr Deppe, which, while not directly related to baby products, showcase their diverse investment portfolio and capability to support growth in various industries.



Baby Products Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
NestléVevey, Vaud, Switzerland10001+18662
TA VenturesFrankfurt, Hesse, Germany11-5020105
Acton CapitalMunich, Bavaria, Germany11-5019993
SevenVenturesFlensburg, Schleswig-Holstein, Germany11-5020093
Mountain PartnersZurich, Zurich, Switzerland11-5020051
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
ICLUB GlobalZurich, Zurich, Switzerland11-5020180
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
Partners GroupBaar, Zug, Switzerland1001-5000199619
Project ABerlin, Berlin, Germany51-200201213
Vorwerk VenturesBerlin, Berlin, Germany11-5020077
Invision AGZug, Zug, Switzerland11-5019970


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