The automobile e-commerce platform industry in Latin America has rapidly transformed, driven by the increasing acceptance of online car buying and selling. Companies in this sector primarily offer platforms for vehicle sales, new vehicle subscriptions, and facilitating transactions between buyers and sellers. The rise of digital technology has empowered consumers, ensuring access to vast inventories and competitive pricing, while fostering trust through transparent processes. As consumer demand grows, experts predict that this market will continue to evolve, incorporating advancements like AI and data analytics to personalize experiences and enhance trust among users. The market is expected to thrive in the coming years.


This list features a mix of 12 notable investors engaged in the automobile e-commerce platform space in Latin America. Predominantly, the firms are venture capital investors, predominantly headquartered in Sao Paulo, Brazil. These investors range in size from small startups to larger corporate entities, with years founded spanning from 1999 to 2020. In the past year alone, they collectively participated in numerous transactions, signaling a robust interest in this sector. Their investments reflect a clear commitment to fostering innovation and support for automotive platforms amid increasing demand for e-commerce solutions in the region.


Top 12 Automobile E Commerce Platform Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and has a strong focus on empowering entrepreneurs through capital, strategic guidance, and access to a network of co-investors. Notably, Bossa Invest has made significant investments in the automobile e-commerce space, including a $385 million Series C investment in Kavak, a leading online platform for buying and selling used cars in Latin America. They also invested $50 million in Carsome, another prominent player in the online car trading market, and participated in the seed round of InstaCarro, which focuses on facilitating car sales through an online platform. These transactions highlight Bossa Invest's commitment to the automobile e-commerce sector, making them a relevant investor in this category.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm is dedicated to investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in Kavak, which raised $10 million in a Series A round in July 2018. Kavak is a leading online platform for buying and selling used cars in Latin America, highlighting Kaszek's involvement in the automobile e-commerce sector. Additionally, they have participated in multiple funding rounds for Gringo, a company that operates in a different sector, but their investment in Kavak solidifies their relevance in the automobile e-commerce space.


3. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Notably, Monashees has been involved in significant transactions within the automobile sector, including leading a funding round for Mecanizou, a Brazilian startup that raised $14.5 million in March 2023, and participating in multiple funding rounds for Kovi, a car subscription service. Kovi raised $10.6 million in a seed round in March 2019, followed by $30 million in a Series A round in November 2019, and later received a $100 million investment to expand its operations in August 2021. These transactions highlight Monashees' active role in the automotive e-commerce space, particularly in innovative business models related to car usage and subscription services.


4. Mercadolibre.com

  • Website: mercadolibre.com
  • Type: Corporate
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 1999
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: mercadolibre-com

Mercado Libre is an e-commerce platform founded in 1999, based in Buenos Aires, Argentina, that facilitates online buying and selling across various product categories, including electronics, clothing, and home goods. As a corporate investor, Mercado Libre has made several strategic acquisitions and investments to enhance its market position. Notably, it invested in Carflix, an automotive e-commerce platform, in December 2020, which highlights its interest in the automotive sector. Additionally, Mercado Libre has acquired companies like Machinalis and AXADO Informação e Tecnologia, which, while not directly related to automobiles, demonstrate its commitment to expanding its technological capabilities and market reach. The investment in Arrow Mobility in January 2023 further indicates its ongoing interest in innovative mobility solutions, which may intersect with the automotive e-commerce space.


5. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in several transactions, including notable investments in the automobile e-commerce sector. They participated in a Series B funding round for Volanty, a platform that facilitates the buying and selling of vehicles, which received a R$ 70 million investment to accelerate its business expansion. Additionally, they invested in zMatch, a startup focused on electric cars and solar energy, showcasing their interest in automotive innovations. Their diverse portfolio and active engagement in the automobile sector position them as a significant player in the venture capital landscape.


6. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on empowering startups in the technology sector by providing resources, consulting services, and investment management. Norte Ventures has been active in the Brazilian market, supporting innovation and entrepreneurship. Among their notable transactions, they have invested in Kovi, a car subscription startup, which raised significant funding to expand its operations in Latin America. This involvement in the automotive sector highlights their interest in automobile-related ventures, alongside other technology-focused investments such as Topster and Vendah, which further demonstrates their diverse portfolio.


7. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in early-stage investments across Latin America, focusing on sectors such as fintech and insurtech. With over 125 companies backed, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they participated in the funding of LEASY, a Peruvian startup that secured $2 million in equity and $15 million in debt to provide auto loans to ride-hailing drivers, demonstrating their engagement in the automobile sector. Additionally, they have been involved in other transactions, such as Jooycar, which indicates their broader interest in automotive-related ventures.


8. Maya Capital

  • Website: maya.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: mayacapital

Maya Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in seed stage investments in startups across Latin America, providing not only financial backing but also strategic support in areas such as hiring, market entry, and fundraising. Maya Capital has been involved in several notable transactions, including multiple funding rounds for Kovi, a car subscription startup. Kovi raised $10.6 million in a seed round in March 2019, followed by $30 million in a Series A round in November 2019, and later a $100 million investment in a Series B round in August 2021. This involvement highlights Maya Capital's interest in the automobile sector, particularly in innovative business models that enhance vehicle accessibility. Additionally, they participated in the seed round for Cross Commerce, an e-commerce startup, showcasing their broader interest in the e-commerce space.


9. Proeza Ventures

  • Website: proezaventures.com
  • Type: Venture Capital
  • Headquarters: Monterrey, Nuevo Leon, Mexico
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 6
  • LinkedIn: proezaventures

Proeza Ventures is a venture capital firm based in Monterrey, Nuevo Leon, Mexico, founded in 2019. The firm specializes in early-stage investments within the mobility sector, aiming to partner with visionary founders to create sustainable and efficient mobility solutions. Proeza Ventures has been involved in several notable transactions, including Gauge, an online auction platform for vehicles, which raised $5.3 million in a seed round with their participation. They also invested in Joyride, a micro-mobility software startup, which raised approximately $5.2 million CAD in a seed round, and Bliq, a Berlin-based company that raised $13.5 million in Series A funding to expand its driver user base across Europe, the Middle East, and Africa. These investments highlight Proeza Ventures' commitment to supporting innovative solutions in the mobility and automotive e-commerce sectors.


10. LatamAutos

  • Website: latamautos.com
  • Type: Corporate
  • Headquarters: Cuauhtemoc, Ciudad De México, Mexico
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: latam-autos

LatamAutos is a corporate investor based in Cuauhtemoc, Ciudad De México, Mexico, founded in 2014. It operates as an online classifieds platform that specializes in the automobile industry across multiple Latin American countries. The company provides a digital marketplace for buyers and sellers of vehicles, enhancing the auto acquisition process through its fintech product in Mexico. Notably, LatamAutos has made several significant acquisitions in the automobile e-commerce space, including PATIOTuerca, SemiNuevos, AutoFoco, and TodoAutos, all acquired in late 2014. These transactions reflect LatamAutos' strategic intent to strengthen its position in the automobile e-commerce market and expand its service offerings.


11. INCA Ventures


INCA Ventures is a venture capital firm based in Miraflores, Lima, Peru, founded in 2018. The firm specializes in investing in early-stage fintech startups in the Andean region, aiming to address financial gaps in the market. They provide capital and expertise to help these startups develop innovative financial solutions. Among their notable transactions, they invested in Leasy, a Peruvian startup that secured funding to provide auto loans to ride-hailing drivers in Latin America, showcasing their engagement in the automotive sector. Other investments include Somos Moto, Coco, and Monet, which, while primarily focused on fintech, indicate a broader interest in supporting innovative solutions that may intersect with the automotive industry.


12. Invariantes Fund


Invariantes Fund is a venture capital fund founded in 2015, based in Guatemala, that specializes in investing in early-stage startups across the US and Latin America. The fund provides not only capital but also strategic support, helping startups connect with potential clients and investors. Their focus is on technology-driven companies, particularly in software and hardware sectors. Notably, Invariantes Fund has participated in significant transactions such as Getaround, which raised $300 million in a Series D round, and Luminar, a company that develops advanced hardware for vehicles, raising substantial funding rounds. These investments highlight their engagement in the automotive sector, particularly in areas that intersect with e-commerce and technology.



Automobile E Commerce Platform Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Mercadolibre.comBuenos Aires, Buenos Aires, Argentina1001-500019993
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
Magma PartnersProvidencia, Santiago, Chile11-5020146
Maya CapitalSao Paulo, Sao Paulo, Brazil1-1020188
Proeza VenturesMonterrey, Nuevo Leon, Mexico1-1020196
LatamAutosCuauhtemoc, Ciudad De México, Mexico51-20020140
INCA VenturesMiraflores, Lima, Peru1-1020180
Invariantes FundGuatemala1-1020153


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