Top 11 Hair Care Products Investors in the Nordics
Top 11 Hair Care Products Investors in the Nordics
The hair care products industry in the Nordics is thriving, characterized by innovative brands and a keen focus on sustainability. Companies range from established corporations to agile startups, offering products that cater to diverse consumer needs, including eco-friendly shampoos, conditioners, and styling aids. The demand for natural ingredients and clean beauty is driving this sector's evolution, with an increasing number of firms prioritizing transparency and ethical sourcing. Demand for personalized hair care solutions is also growing, pushing brands to innovate. As consumers become more discerning, the industry is poised for further growth, emphasizing innovation, wellbeing, and sustainability.
The list of investors in the Nordics' hair care products industry showcases a blend of venture capital and private equity firms. Headquartered primarily in Stockholm, with others spread across Hellerup and Oslo, these investors range in size from small teams to large corporations. Founded between 1920 and 2017, they contribute to the industry with varying degrees of engagement, collectively executing 69 investment deals in 2024. This concentration of capital aims to nurture startups and established brands alike, particularly in the rapidly evolving beauty sector, reflecting a solid belief in the industry's future.
Top 11 Hair Care Products Investors in the Nordics
1. Almi
- Website: almi.se
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1994
- Headcount: 201-500
- Number of deals in 2024: 7
- LinkedIn: almi-ab
Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Notably, Almi has been involved in several transactions relevant to the hair care products industry, including investments in NCP Olfactives, which raised $490,615 in a venture round in 2017, and Minolei Cosmetics, which raised an undisclosed amount in 2022. These investments highlight Almi's engagement in the beauty and personal care sector, particularly in companies that may produce hair care products.
2. EQT Group
- Website: eqtgroup.com
- Type: Private Equity
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1994
- Headcount: 1001-5000
- Number of deals in 2024: 30
- LinkedIn: eqt-partners
EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT led the acquisition of Galderma, a global leader in dermatology, for CHF 10.2 billion, which positions them within the health and beauty sector, including hair care products. Additionally, EQT has made investments in companies like Oterra and BSN Medical, further showcasing their broad investment strategy that may encompass hair care products indirectly through health and wellness sectors.
3. Kinnevik
- Website: kinnevik.com
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1936
- Headcount: 11-50
- Number of deals in 2024: 10
- LinkedIn: investment-ab-kinnevik
Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. They focus on partnering with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech. Kinnevik provides both capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has been involved in significant transactions such as investing in GLOSSYBOX, which raised substantial funding in both 2011 and 2015. GLOSSYBOX is a beauty subscription service that features hair care products, showcasing Kinnevik's engagement in the beauty and personal care industry. Their diverse portfolio reflects a strategic approach to redefining industries and addressing global challenges, making them a versatile investor.
4. Novo Holdings
- Website: novoholdings.dk
- Type: Venture Capital
- Headquarters: Hellerup, Denmark
- Founded year: 1999
- Headcount: 51-200
- Number of deals in 2024: 45
- LinkedIn: novo-a-s
Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, founded in 1999. It manages the assets of the Novo Nordisk Foundation and primarily invests in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has participated in funding rounds for Biosyntia, a precision fermentation firm that is developing biobased biotin, an ingredient used in dietary supplements and beauty products, including hair care. Their investments in Biosyntia include a €11.5 million Series B funding round in July 2022, a €4 million Series A financing in May 2018, and a seed round in May 2015. These transactions highlight their engagement in the beauty products sector, particularly in the development of sustainable and natural ingredients that can be utilized in hair care products.
5. Orkla ASA
- Website: orkla.com
- Type: Corporate
- Headquarters: Oslo, Oslo, Norway
- Founded year: 2017
- Headcount: 10001+
- Number of deals in 2024: 1
- LinkedIn: orkla-asa
Orkla ASA is a leading industrial investment company based in Oslo, Norway, founded in 2017. The company operates across various sectors, including branded consumer goods, aluminium solutions, and financial investments. Orkla offers a diverse range of products, including food, snacks, health, and personal care items. Notably, Orkla has made strategic acquisitions in the health and beauty sector, such as the acquisition of NutraQ for NOK 3.1 billion, which includes health and beauty brands like VitaePro and Oslo Skin Lab. This acquisition highlights Orkla's commitment to expanding its portfolio in the personal care market, particularly in hair care products. Additionally, their acquisition of Health and Sports Nutrition Group HSNG AB further emphasizes their focus on health-related products, which often overlap with personal care and beauty. Overall, Orkla ASA is positioned as a significant player in the consumer goods market, with a growing interest in the hair care products industry.
6. eEquity
- Website: eequity.se
- Type: Venture Capital
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 2010
- Headcount: 11-50
- LinkedIn: eequity
eEquity is a Stockholm-based venture capital firm founded in 2010, specializing in growth equity investments. The firm focuses on digitally enabled business models primarily in the Nordics and partners with entrepreneurs in the technology and retail sectors. Notable transactions include investments in Swiss Clinic, which raised over $2.3 million, and Twistshake, which raised approximately $5.1 million. Additionally, eEquity led a significant seed round for Go North, a company aiming to acquire brands, which could include those in the hair care sector. Their portfolio reflects a commitment to supporting innovative consumer brands, making them a potential player in the hair care products market.
7. Accent Equity
- Website: accentequity.se
- Type: Private Equity
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1994
- Headcount: 11-50
- Number of deals in 2024: 4
- LinkedIn: accent-equity-partners-ab
Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity aims to create sustainable growth and superior returns for its clientele across multiple sectors. Notably, they acquired Scandinavian Cosmetics Group Holding AB in 2019, a company with significant net sales in the cosmetics sector, which includes hair care products. This acquisition highlights their engagement in the beauty and personal care market. Additionally, they have made other acquisitions, such as Eurowrap Group and EAST, which, while not directly related to hair care, demonstrate their active investment strategy in various industries. Their expertise in investment management positions them well to support growth in the hair care products sector as well.
8. Blazar Capital
- Website: blazarcapital.com
- Type: Venture Capital
- Headquarters: Denmark
- Founded year: 2016
- Headcount: 11-50
- Number of deals in 2024: 2
- LinkedIn: blazarcapital
Blazar Capital is a venture capital firm based in Denmark, founded in 2016. They specialize in brand incubation, focusing on consumer goods and e-commerce. Their investment strategy emphasizes ideating, creating, and scaling innovative brands, leveraging direct-to-consumer sales and influencer marketing to enhance brand visibility. Notably, Blazar Capital has invested in Scandinavian Biolabs, which raised over $4.4 million in 2024, indicating a strong commitment to the hair care products sector. Additionally, their portfolio includes investments in other consumer-focused brands like MessyWeekend, showcasing their diverse approach within the consumer goods market.
9. Procuritas
- Website: procuritas.com
- Type: Private Equity
- Headquarters: Stockholm, Stockholm, Sweden
- Founded year: 1986
- Headcount: 11-50
- LinkedIn: procuritas-ab
Procuritas is a private equity investment firm based in Stockholm, Sweden, founded in 1986. The firm specializes in private equity and growth capital investments, partnering with entrepreneurs and business owners to provide capital and strategic guidance for achieving market leadership. Their portfolio includes a diverse range of industries, such as e-commerce and healthcare. Notably, Procuritas acquired Cutters, a beauty salon chain in Norway, which reported yearly sales of approximately NOK 156.4M ($18.5M). This acquisition highlights their engagement in the beauty and personal care sector, particularly relevant to hair care products. Other transactions include acquisitions in children's clothing and mobile dentistry, showcasing their broad investment strategy.
10. Nordic Eye Venture & Growth Capital
- Website: nordiceye.com
- Type: Venture Capital
- Headquarters: Copenhagen, Denmark
- Founded year: 2016
- Headcount: 11-50
- LinkedIn: nordic-eye
Nordic Eye Venture & Growth Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2016. The firm specializes in investing in growth companies within the technology and lifestyle sectors, providing capital and strategic support to startups to help them scale and achieve market fit. Notably, they led a $6 million seed investment in Underlining Beauty, a beauty and wellness company, which aims to expand its direct-to-consumer business and product lines. This investment highlights their engagement in the beauty sector, which is closely related to hair care products. Other transactions include investments in companies like Alpha Paw, a pet wellness brand, and Tattoodo, a tattoo-related platform, showcasing their diverse portfolio but also their potential interest in lifestyle and beauty-related ventures.
11. Kemira
- Website: kemira.com
- Type: Corporate
- Headquarters: Helsinki, Uusimaa, Finland
- Founded year: 1920
- Headcount: 1001-5000
- Number of deals in 2024: 1
- LinkedIn: kemira
Kemira Oyj is a Finnish chemical company founded in 1920, specializing in water treatment, industrial solutions, and fiber production. With a workforce of 1001-5000 employees, Kemira operates globally, providing innovative chemical solutions and digital services to various industries, including those that are water-intensive. Notably, Kemira has made strategic acquisitions to expand its footprint in the personal care sector, such as the acquisition of Tri-K Industries in 2007. Tri-K is known for its production and distribution of personal care ingredients, which includes specialty titanium dioxide used in sunscreens, indicating Kemira's interest in the personal care market. This acquisition aligns with Kemira's goal of enhancing its offerings in the personal care and potentially hair care products sector, showcasing their capability to influence this industry.
Hair Care Products Insights: Key Investors in the Nordics
| Investor | Headquarter | Size | Founded | Deals 2024 |
|---|---|---|---|---|
| Almi | Stockholm, Stockholm, Sweden | 201-500 | 1994 | 7 |
| EQT Group | Stockholm, Stockholm, Sweden | 1001-5000 | 1994 | 30 |
| Kinnevik | Stockholm, Stockholm, Sweden | 11-50 | 1936 | 10 |
| Novo Holdings | Hellerup, Denmark | 51-200 | 1999 | 45 |
| Orkla ASA | Oslo, Oslo, Norway | 10001+ | 2017 | 1 |
| eEquity | Stockholm, Stockholm, Sweden | 11-50 | 2010 | 0 |
| Accent Equity | Stockholm, Stockholm, Sweden | 11-50 | 1994 | 4 |
| Blazar Capital | Denmark | 11-50 | 2016 | 2 |
| Procuritas | Stockholm, Stockholm, Sweden | 11-50 | 1986 | 0 |
| Nordic Eye Venture & Growth Capital | Copenhagen, Denmark | 11-50 | 2016 | 0 |
| Kemira | Helsinki, Uusimaa, Finland | 1001-5000 | 1920 | 1 |
Want to find more investors focusing on the hair care products industry?
If you want to find more investors that are active in the hair care productsindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.With Inven, you'll also get to know:
- Deal History: Number of deals and their sizes.
- Portfolio: Companies they've invested in.
- Contact data: Key dealmakers, including their emails and phonenumbers.
- ...and much more!
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