The tanning salons industry in the US offers a variety of services aimed at enhancing skin appearance through tanning beds, spray tans, and sunless tanning products. This sector is populated by operators of standalone salons, health clubs with tanning facilities, and beauty spas. With rising demand for healthier skincare alternatives, many salons are now incorporating organic and UV-free options. Additionally, advancements in technology have led to more efficient tanning equipment and sustainable practices. As consumers become more conscious of sun exposure and skin health, the industry's focus is shifting towards education, quality, and comprehensive skin care.


The investors in this list represent a mix of venture capital and private equity firms, each with a unique financial background. Many are based in hotspots like New York and California, with founding years ranging from 1961 to 2018. Their sizes vary significantly, spanning from small firms with less than ten employees to larger entities with over 5,000. Across these investment firms, 2024 saw an array of 1 to 169 investments, reflecting a robust interest in sectors linked to beauty and wellness, particularly as they relate to tanning salons.


Top 10 Tanning Salons Investors in the US


1. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a strong focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. L Catterton emphasizes consumer insights to drive growth and innovation within its portfolio companies. Notable transactions include investments in Grupo Espacolaser and Rennaï, both of which are related to beauty and wellness. Their investment in Kopari Beauty, a digitally native e-commerce beauty brand, highlights their commitment to the beauty sector, which is closely related to tanning salons. Additionally, their significant investment in ClassPass, a platform that promotes fitness and wellness, further illustrates their interest in the broader health and beauty market, making them a potential investor in the tanning salon industry.


2. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. With a portfolio of over 1,000 companies, many of which have achieved unicorn status, FJ Labs provides capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. Notably, FJ Labs has invested in Zeel, a company that raised funds for on-demand wellness services, and Shedul, a booking platform for salons and spas that raised $5 million to support its consumer marketplace, Fresha.com. These transactions highlight FJ Labs' engagement in the beauty and wellness sectors, which are closely related to the tanning salon industry.


3. The Riverside Company


The Riverside Company is a private equity investment firm based in New York, specializing in providing flexible capital solutions and strategic guidance to smaller middle-market businesses across various industries. Founded in 1988, Riverside manages a diverse portfolio of over 140 companies globally. Notably, they acquired Sunless, Inc. in 2011, a key player in the spray tanning industry, which highlights their engagement in the tanning sector. Additionally, their recent acquisition of The Lash Lounge, a beauty and personal care franchise, further illustrates their focus on the beauty and wellness industries, which often overlap with tanning services.


4. TSG Consumer Partners

  • Website: tsgconsumer.com
  • Type: Private Equity
  • Headquarters: Larkspur, California, United States (USA)
  • Founded year: 1986
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: tsg-consumer-partners

TSG Consumer Partners is a private equity firm based in Larkspur, California, specializing in consumer-focused investments. Founded in 1986, the firm manages approximately $14 billion in assets and partners with established brands across various industries to provide capital and strategic support for growth and innovation. Notable transactions include the acquisition of Pevonia International in 2008, a brand known for its skincare products, which aligns with the beauty and wellness market relevant to tanning salons. They also acquired Pureology Research in 2004, another brand in the beauty sector. More recently, TSG acquired Radiance Holdings in December 2022, which may also relate to beauty or wellness, indicating their ongoing interest in this space. Their investments in brands like Summer Fridays and elf Cosmetics further demonstrate their commitment to the consumer beauty market, which is closely related to the tanning salon industry.


5. Silas Capital

  • Website: silascapital.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: silas-capital

Silas Capital is a New York-based venture capital firm founded in 2012, specializing in growth equity and venture capital for consumer brands. The firm focuses on partnering with emerging growth stage companies, providing them with capital and strategic support to scale effectively. Their clientele includes entrepreneurs in the beauty, wellness, and lifestyle sectors, seeking to enhance their market presence and profitability. Notable transactions include a $4.1 million seed round investment in Cay Skin, a skincare brand, and a $15 million Series A investment in Herbivore Botanicals, a prestige skincare brand. Additionally, they participated in a Series B investment in ILIA Beauty, further emphasizing their commitment to the beauty sector. These investments highlight Silas Capital's focus on brands that align with consumer wellness and beauty, which could extend to the tanning salon industry.


6. Fearless Fund

  • Website: fearless.fund
  • Type: Venture Capital
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: fearless-fund

Fearless Fund is a not-for-profit venture capital firm based in Atlanta, Georgia, founded in 2018. The firm is dedicated to investing in under-resourced entrepreneurs, particularly those led by women of color, aiming to bridge the funding gap in venture capital. Fearless Fund focuses on early-stage investments to help scalable and growth-oriented ventures achieve their potential. Among its notable transactions, Fearless Fund led a $2.3 million seed round for ShearShare, a platform that connects salon owners with beauty professionals, which is relevant to the tanning salon industry. Additionally, the fund has participated in other beauty-related ventures such as Live Tinted and Thirteen lune, further demonstrating its engagement in the beauty sector.


7. Tpg

  • Website: tpg.com
  • Type: Private Equity
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 1992
  • Headcount: 1001-5000
  • Number of deals in 2024: 27
  • LinkedIn: tpg-capital

TPG Inc. is a leading global alternative asset manager specializing in private equity and investment management, founded in 1992 and based in San Francisco, California. The firm manages $229 billion in assets across various sectors, including technology, healthcare, and consumer markets. TPG serves institutional investors by providing diversified investment opportunities and strategic insights to enhance their portfolios. Notably, TPG has invested in companies relevant to the beauty and wellness sectors, such as Zenoti, a spa and salon software provider, which raised $80 million in a Series D funding round led by TPG. Additionally, TPG acquired a minority stake in Rodan & Fields, a leading skincare brand, and has invested in e.l.f. Cosmetics and Nykaa, both of which are significant players in the beauty industry. These transactions highlight TPG's engagement in sectors that overlap with tanning salons, suggesting a potential interest in investing in this area.


8. Kkr

  • Website: kkr.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1976
  • Headcount: 1001-5000
  • Number of deals in 2024: 74
  • LinkedIn: kkr

KKR & Co. Inc. is a prominent investment firm based in New York, specializing in private equity, credit, infrastructure, and real estate. Founded in 1976, KKR has established itself as a leader in asset management, providing solutions to both institutional investors and individual clients. The firm has a global reach and extensive resources, enabling it to navigate complex investment landscapes effectively. Notably, KKR has made significant investments in the beauty and personal care sector, acquiring Wella AG for $2.5 billion and Coty for $4.3 billion in December 2020. These companies are key players in the beauty industry, which is closely related to the tanning salon market. Additionally, KKR's acquisition of a controlling stake in Vini Cosmetics for $625 million in 2021 further demonstrates their commitment to the beauty sector. These transactions highlight KKR's expertise and interest in industries that align with consumer beauty and wellness, making them a potentially valuable investor for tanning salons.


9. Norwest

  • Website: nvp.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1961
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: norwest-venture-partners

Norwest Venture Partners is a venture capital and growth equity investment firm founded in 1961, based in Menlo Park, California. The firm specializes in providing funding and strategic support to early to late-stage companies across various sectors, including technology and healthcare. Notably, Norwest has made significant investments in the beauty and wellness sector, such as Zenoti, which raised $50 million in Series C funding in 2019 and focuses on software solutions for salons and spas. Additionally, they have invested in Madison Reed, a hair care company that raised $52 million in a venture round in 2021 and has received multiple rounds of funding from Norwest, indicating a strong commitment to the beauty industry. These transactions highlight Norwest's active role in sectors that are closely related to tanning salons, making them a potential investor in this space.


10. Slow Ventures

  • Website: slow.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 14
  • LinkedIn: slow-ventures

Slow Ventures is a venture capital firm based in San Francisco, California, founded in 2011. The firm specializes in seed and pre-seed funding for startups across various sectors, including technology and consumer brands. They provide capital, strategic advice, and access to networks to help entrepreneurs navigate the challenges of building their businesses. Notably, Slow Ventures has participated in funding rounds for companies like StyleSeat, which raised $25 million in Series B funding to support independent beauty professionals, and Zeel, a massage on-demand service. These transactions highlight their focus on the wellness and beauty industries, which are closely related to the tanning salon market. Their investment strategy emphasizes supporting founders with innovative ideas, making them a potential fit for the tanning salon sector.



Tanning Salons Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
L CattertonUnited States (USA)201-500198923
FJ LabsNew York, New York, United States (USA)11-502015169
The Riverside CompanyNew York, New York, United States (USA)201-500198812
TSG Consumer PartnersLarkspur, California, United States (USA)51-20019861
Silas CapitalNew York, New York, United States (USA)1-1020125
Fearless FundAtlanta, Georgia, United States (USA)1-1020181
TpgSan Francisco, California, United States (USA)1001-5000199227
KkrNew York, New York, United States (USA)1001-5000197674
NorwestMenlo Park, California, United States (USA)51-200196141
Slow VenturesSan Francisco, California, United States (USA)11-50201114


Want to find more investors focusing on the tanning salons industry?

If you want to find more investors that are active in the tanning salonsindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!