The nail salon industry in Benelux is a vibrant sector where creativity flourishes. This industry features numerous businesses, from independent salons to franchised chains, each offering a unique range of services, including manicure, pedicure, and nail enhancements. Recent trends towards eco-friendly products and innovative techniques signal a shift in consumer preferences towards sustainable beauty practices. Additionally, the advent of online booking platforms is simplifying customer experiences, increasing foot traffic to salons. It's evident that as more individuals prioritize self-care, the nail salon industry is poised for significant growth, blending traditional beauty with modern technology.


The investors listed here represent a mix of corporate giants, venture capitalists, and private equity firms located across Benelux. They range from established entities like Coty, founded in 1904, to newer entrants such as V3 Ventures, which launched in 2022. Their investments in 2024 total over 60, reflecting a vibrant interest in the beauty sector. These firms vary greatly in size and scope, from boutique firms managing a handful of investments to massive players backing numerous ventures. Each one contributes uniquely to the evolving nail salon industry, seeking to capitalize on emerging trends and consumer needs.


Top 10 Nail Salon Investors in Benelux


1. Coty

  • Website: coty.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1904
  • Headcount: 10001+
  • LinkedIn: coty

Coty Inc. is a prominent beauty company founded in 1904, headquartered in Amsterdam, Netherlands. The company specializes in the development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, and skin care. Coty serves both consumers and beauty professionals, emphasizing innovative solutions that celebrate diverse beauty. Notably, Coty has made significant strides in the nail care industry, particularly with its acquisition of OPI Products, which includes OPI Nail Lacquers and Nicole by OPI brands. This acquisition, announced on November 29, 2010, for approximately 1 billion US dollars, was aimed at enhancing Coty's color cosmetic portfolio and expanding its presence in the nail care category through professional salons. This strategic move highlights Coty's commitment to the nail salon market and its broader focus on beauty and inclusivity.


2. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, they have made significant investments in the beauty sector, including the acquisition of Pink Gellac, a brand known for its nail products, and the recent acquisition of SOAP, a Dutch medispa chain. Additionally, they acquired a majority stake in Skins Cosmetics, a luxury beauty retailer, further demonstrating their commitment to the beauty and wellness industries. These transactions highlight Vendis Capital's active role in sectors that are closely related to nail salons, making them a potential investor in this niche.


3. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology and operates across various sectors, including online classifieds, food delivery, payments, and education technology. With over 21 investments in 2024 alone, Prosus partners with local entrepreneurs to create valuable products and services. Notably, they have invested in companies relevant to the beauty industry, such as Beauty Haul, which raised $10 million in Series B funding, and Somethinc Beauty, which also secured $10 million in Series B funding. Additionally, their investment in Urban Company, which raised $188 million in Series F funding, highlights their engagement in platforms that provide beauty services, potentially including nail care. These transactions reflect Prosus's commitment to fostering growth in the beauty sector, making them a significant player in the industry.


4. VentureFriends

  • Website: venturefriends.vc
  • Type: Venture Capital
  • Headquarters: Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016. They specialize in early-stage investments in startups, providing both financial backing and strategic support to ambitious founders. The firm has a particular focus on sectors like FinTech and PropTech, but they have also shown interest in the beauty services industry through their investment in Funkmartini, a Greek startup that secured 510,000 euros in funding, with VentureFriends contributing 350,000 euros. This investment highlights their willingness to engage with businesses in the beauty sector, which is relevant to nail salons. Additionally, they have been involved in other transactions, such as Justmop, a maid-booking startup, indicating their diverse investment portfolio.


5. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a venture capital investment firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Their portfolio includes a diverse range of companies that prioritize consumer needs and sustainable practices. Notably, Verlinvest has invested in Purplle, a beauty e-commerce platform that raised $45 million in Series D funding, and Juicy Chemistry, an organic skin and personal care brand that raised $6.3 million in Series A funding. These investments highlight Verlinvest's commitment to the beauty sector, which is relevant to the nail salon industry, as it encompasses products and services that cater to consumer beauty needs.


6. V3 Ventures

  • Website: v3.ventures
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm focuses on early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, they participated in the funding round for Revea, which raised $6 million in Seed II funding, indicating their involvement in the beauty and wellness space. This aligns with the interests of the nail salon industry, suggesting that V3 Ventures is well-positioned to invest in related businesses.


7. Azelis

  • Website: azelis.com
  • Type: Corporate
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 5
  • LinkedIn: azelis

Azelis is a specialty chemical distributor and innovation service provider based in Antwerp, Belgium, founded in 2001. With a workforce of 1001-5000 employees, Azelis serves over 63,000 customers across various sectors, including life sciences and industrial markets. They focus on delivering high-quality raw materials and innovative formulations tailored to specific market needs. Notably, Azelis has made strategic acquisitions to bolster its presence in the personal care market, such as the acquisition of Ross Organic in 2017, which enhances their capabilities in the personal care and home care sectors in the Western US. Additionally, their acquisition of Ashapura Aromas in 2022 further strengthens their global network in flavors and fragrances, which can also relate to personal care products. These transactions highlight Azelis's commitment to expanding its influence in markets that are relevant to nail salons, making them a significant player in the industry.


8. Expon Capital

  • Website: exponcapital.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: exponcapital

Expon Capital is a venture capital firm based in Luxembourg, founded in 2015. The firm specializes in seed and scale-up funding for technology-driven startups and growth companies, with a strong emphasis on social impact and the development of the Luxembourg startup ecosystem. Notably, Expon Capital has participated in several funding rounds for Salonkee, a Luxembourg-based salon management software company. They were involved in Salonkee's Seed Round in January 2019, a Series A round in July 2021, and a Series B round in June 2023, contributing to a total of over €35 million raised by the company. This involvement highlights Expon Capital's interest in the salon industry, particularly in technology solutions that enhance salon management and operations.


9. Newion


Newion Partners is a venture capital firm based in Amsterdam, Netherlands, founded in 2000. They specialize in investing in early-stage technology companies, particularly in the business software sector. Newion provides capital, expertise, and support to help these companies scale and achieve market leadership, focusing on businesses located in North/West Europe. Notably, Newion has participated in funding rounds for Salonkee, a Luxembourg-based salon management software company, which raised €28 million in a Series B round in June 2023 and $7,298,334 in a Series A round in July 2021. These investments highlight Newion's engagement in the salon industry, particularly in technology solutions that can benefit nail salons and other beauty service providers.


10. Fortino Capital


Fortino Capital is a venture capital and growth equity firm based in Antwerp, Flanders, Belgium, founded in 2013. The firm specializes in investing in B2B software companies, providing both funding and strategic support to help these businesses grow and scale effectively. Notably, Fortino Capital has participated in funding rounds for Salonkee, a Luxembourg-based salon management software company, which raised €28 million in a Series B round in June 2023, and $7,298,334 in a Series A round in July 2021. These transactions highlight Fortino's engagement in the beauty and salon industry, particularly through technology that enhances salon management and operations.



Nail Salon Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CotyAmsterdam, North Holland, Netherlands10001+19040
Vendis CapitalMachelen, Flanders, Belgium11-5020093
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
VentureFriendsNetherlands1-1020168
VerlinvestBrussels, Brussels, Belgium11-5019955
V3 VenturesBrussels, Brussels, Belgium1-1020229
AzelisAntwerp, Flanders, Belgium1001-500020015
Expon CapitalLuxembourg1-1020152
NewionAmsterdam, North Holland, Netherlands11-5020006
Fortino CapitalAntwerp, Flanders, Belgium11-5020139


Want to find more investors focusing on the nail salon industry?

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